Maritel Nievera, president and CEO of Cabalen Management Co. Inc., was recently given an Asia Pacific Entrepreneurship Award (APEA).
APEA is a regional recognition program for outstanding entrepreneurs across Asia. It is also a platform for business leaders and leading entrepreneurs in the region to network, share intelligence and form lifetime acquaintances. As Asia’s most prestigious awards for entrepreneurs, the APEA are given in honor of enterprising men and women who have proven their enterprising spirit while not neglecting their social responsibilities.
At 28, Nievera, who hails from San Fernando, Pampanga, built Cabalen, an upscale Kapampangan turo-turo concept, on West Avenue in Quezon City. Since the concept was never done before and offered a taste that was different, it became a huge hit.
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